Our Approach
Salt was born from the idea that nothing new comes from following tradition. So we put away the old playbook and embraced what could be. And we never looked back. These four tenets define who we are and what we believe, but they also free us to see each case holistically, and to create a solution that’s perfectly tailored to your business.
Seeing the bigger picture
Step into our Portland studio and the first thing you’ll notice is the view—the city, the river, the great expanse beyond. This perspective embodies our approach: to see and never lose sight of the bigger picture. Which is why we don’t chase hours; we chase outcomes, fixing our focus on our clients’ long-term success.
Challenging Tradition
At Salt we have a saying: We make the law. Which means that the law is a medium we reshape and reform, so we can forge new pathways that lead to one-of-a-kind solutions—bold, strategic and creative.
Tearing down divisions to come together
At Salt, everyone has a seat at the table. Our approach is open and collaborative by design—putting synergy above hierarchy, collective wisdom over individual credit. We see beyond our own strengths, drawing from of our team’s powerfully diverse backgrounds and perspectives, in order to build something great.
Turning problems into elegant solutions
Another saying at Salt: We don’t do easy. We specialize in turning complexity into clarity. Where others see roadblocks, we see the raw material for building novel solutions. And that rarely comes from embracing tradition, but from facing challenges head-on, with courage and creativity.
